Privacy Policy

Last Updated: 15 October 2026

ANKR ("ANKR", "we", "us", or "our") respects the privacy of our customers, users, and individuals whose personal data may be processed through our platform.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you use the ANKR website, platform, applications, services, integrations, and related products (collectively, the "Services").

ANKR provides software and technology services to businesses, primarily e-commerce merchants. Our Services may include marketing and customer-retention tools, customer communications, reviews, returns and exchanges, customer-support tools, artificial intelligence features, integrations with e-commerce platforms and communication channels, analytics, and related functionality.

Depending on the circumstances, ANKR may process personal data in different capacities.

ANKR as a Data Controller

ANKR generally acts as a data controller when we determine why and how personal data is processed, including data relating to:

• ANKR customer and merchant accounts;
• account administrators and authorised users;
• billing and payment administration;
• sales enquiries;
• customer support provided directly to ANKR customers;
• website visitors;
• security, fraud prevention, and platform administration;
• ANKR's own analytics and product improvement; and
• ANKR's own marketing and business communications.

ANKR as a Data Processor

When a merchant uses ANKR to process information relating to that merchant's own customers, ANKR generally processes that data on behalf of and under the instructions of the merchant.

Such information may include customer names, contact details, order information, communication history, product interactions, support enquiries, reviews, return or exchange requests, shipping information, and other data transmitted through integrations enabled by the merchant.

In these circumstances, the merchant is generally responsible for determining the purposes and lawful basis for processing the personal data, and ANKR processes it in accordance with our agreement with that merchant and applicable law.

Individuals seeking to exercise rights relating to data controlled by an ANKR merchant should normally contact that merchant directly.

2. Information We Collect

The information we process depends on how the Services are used.

Account and Business Information

We may collect:

• name;
• business name;
• job title;
• business address;
• email address;
• telephone number;
• account login information;
• authorised user information;
• billing information; and
• account settings and preferences.

Payment Information

Payments may be processed by third-party payment service providers.

ANKR may receive information relating to transactions, payment status, subscription status, billing identifiers, invoices, and limited payment-related information.

Where payment card information is entered directly into a payment provider's systems, ANKR may not receive or store the full payment card details.

Merchant Customer Data

When merchants connect their stores, communication channels, logistics providers, or other third-party services to ANKR, we may process information relating to their customers.

This may include:

• customer names;
• telephone numbers and email addresses;
• delivery and billing information;
• order and transaction information;
• products purchased or viewed;
• return and exchange requests;
• reviews and feedback;
• customer-support conversations;
• communications through connected channels;
• marketing preferences;
• shipping and logistics information; and
• other information made available through a merchant's connected services.

Communications

We may process communications sent through or received by ANKR, including communications through email, WhatsApp, social-media channels, website chat, support channels, and other connected communication services.

Usage and Technical Information

We may automatically collect information including:

• IP address;
• browser and device information;
• operating system;
• login activity;
• pages and features used;
• timestamps;
• referring pages;
• diagnostic information;
• error logs; and
• security and activity logs.

Integration Data

If a customer connects ANKR with third-party platforms or services, we may receive information that the customer authorises those services to provide to ANKR.

These may include e-commerce platforms, communication providers, social-media services, logistics providers, payment providers, and other business applications.

3. How We Use Personal Data

We may process personal data to:

• provide and operate the Services;
• create and administer customer accounts;
• authenticate users;
• process subscriptions, PAYG usage, billing, and payments;
• enable requested integrations;
• transmit and manage customer communications;
• provide customer-support functionality;
• operate returns, exchanges, reviews, and other merchant workflows;
• provide artificial intelligence and automation features;
• analyse and improve the Services;
• personalise platform functionality;
• provide technical and customer support;
• detect abuse, fraud, security incidents, or prohibited activity;
• maintain platform security and reliability;
• comply with legal and regulatory obligations;
• enforce our agreements;
• establish, exercise, or defend legal rights; and
• send service-related or, where permitted, marketing communications.

We process personal data only where an appropriate legal basis exists under applicable law.

4. Artificial Intelligence and Automated Features

Certain ANKR Services may use artificial intelligence or automated systems to assist with functions such as customer service, product recommendations, message generation, workflow automation, classification, analysis, or other platform functionality.

Where these tools operate using merchant data, ANKR processes the relevant information on behalf of the merchant and in accordance with the merchant's configuration and instructions.

AI-generated content may not always be complete or accurate. Merchants remain responsible for configuring and using automated functionality appropriately and for determining whether its use is suitable for their business.

5. Marketing Communications

Where required by applicable law, we obtain the appropriate consent before sending electronic direct-marketing communications.

Recipients may withdraw consent or unsubscribe from marketing communications using the method provided in the relevant communication or by contacting us.

Transactional, administrative, security, billing, or other service-related communications may still be sent where necessary to provide the Services.

Merchants using ANKR to send marketing communications to their own customers are responsible for ensuring that they have the necessary legal basis, permissions, and consents for those communications.

6. How We Share Information

We may disclose personal data to service providers and other parties where reasonably necessary to operate our business and provide the Services.

These may include:

• cloud infrastructure and hosting providers;
• payment processors;
• communication providers;
• analytics and monitoring providers;
• customer-support infrastructure;
• security providers;
• professional advisers;
• third-party services connected at the customer's request; and
• governmental or regulatory authorities where disclosure is legally required.

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction, subject to applicable legal requirements.

We do not sell personal data as a business model.

7. Third-Party Integrations

ANKR may allow customers to connect third-party services such as e-commerce platforms, social-media platforms, messaging providers, email services, payment providers, logistics companies, and other applications.

When a customer enables an integration, information may be exchanged between ANKR and the relevant third party.

Third-party services operate under their own terms and privacy practices. ANKR is not responsible for the privacy practices of independent third parties.

8. International Data Transfers

ANKR and the service providers supporting the Services may process or store personal data in countries other than the country in which the data was originally collected.

Where personal data is transferred internationally, ANKR will implement measures required under applicable data-protection law to protect that information and lawfully facilitate the transfer.

9. Data Retention

We retain personal data for no longer than reasonably necessary for the purpose for which it was collected, subject to legal, regulatory, contractual, accounting, security, and dispute-resolution requirements.

Data processed on behalf of merchants may be retained in accordance with the merchant's instructions, our agreement with the merchant, applicable platform settings, and applicable law.

Certain information may remain temporarily within backups, security logs, or archival systems after deletion from active systems.

10. Data Security

ANKR uses reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, destruction, loss, or misuse.

However, no internet-based service or electronic storage system can guarantee absolute security.

Customers are responsible for maintaining the confidentiality of their credentials and appropriately managing access to their ANKR accounts.

11. Data Subject Rights

Subject to applicable law, individuals may have rights relating to their personal data, including rights to:

• request access to their personal data;
• request correction of inaccurate information;
• request deletion where legally applicable;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent; and
• submit a complaint to the relevant data-protection authority.

Additional rights may apply depending on the individual's jurisdiction.

Where ANKR processes personal data solely on behalf of a merchant, requests concerning that information should normally be directed to the relevant merchant. ANKR will assist merchants with applicable requests as required under our agreements and applicable law.

12. Cookies and Similar Technologies

Our website and Services may use cookies and similar technologies for purposes including authentication, security, preferences, functionality, analytics, performance measurement, and, where applicable, marketing.

Where legally required, non-essential cookies will be used only after the appropriate consent has been obtained.

Users may be able to control certain cookies through their browser settings or ANKR's cookie preferences interface.

13. Children's Privacy

ANKR is a business-to-business platform and is not intended to be used directly by children.

Customers must not knowingly use ANKR to process children's personal data except where such processing is lawful and all required permissions, consents, and safeguards are in place.

14. Legal and Regulatory Compliance

ANKR processes personal data in accordance with applicable privacy and data-protection laws, including, where applicable, Egyptian Personal Data Protection Law No. 151 of 2020 and its implementing regulations.

Customers remain responsible for complying with the privacy, marketing, consumer-protection, and other laws applicable to their own businesses and use of the Services.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Services, applicable law, regulatory requirements, or our practices.

The updated version will be posted on our website with a revised "Last Updated" date.

Where required by law, we will provide additional notice of material changes.

16. Contact Us

For questions or requests concerning this Privacy Policy or personal data processed by ANKR, contact:

ANKR Legal entity: OYM Solutions Email: info@ankr.tech Address: Sheraton Al-Matar, Cairo, Egypt Website: ankr.tech

Data Protection Contact Email: info@ankr.tech